20121116_090643
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

According to a study on mobile website users by Think with Google, nearly 75% of users prefer a mobile-friendly site and 96% of consumers say they’ve encountered problems on sites that were obviously not designed for mobile devices.

Technology and mHealth brands should be on the cutting edge of this technology not only to show they are tech savvy, but to help drive sales. One of the things that amazes me is why an mHealth brand wouldn’t have already planned its mobile site as a showpiece for its creativity and to encourage brand awareness and loyalty.

If a mobile site is not one of your top priorities, you might want to rethink your strategy. It’s a highly competitive marketplace as shown by the statistics from the report below:

mHealth Brands: Mobile Website Isn’t Optional- It’s a Must

Mobile-friendly sites turn users into customers

  • When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
  • 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service

Not having a mobile-friendly site helps your competitors

  • 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
  • 79% of people who don’t like what they find on one site will go back and search for another site
  • 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

Non-mobile friendly sites can hurt a company’s reputation

  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 36% said they felt like they’ve wasted their time by visiting those sites
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

What this means for your firm is this: you can use this information to your advantage and make your website an integral part of your sales process (if you haven’t already). And one more thing, it’s not good enough to have a “mobile” site. You need a good mobile site that gives your consumers what they want, as quickly as possible.







medium_2057452102
marketing_technology_landscape_2012

Leave a Reply