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Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Anyone who is involved with our industry recognizes the torrid pace of product growth and development. Only two months ago I wrote that the number of medical apps available exceeded 10,000. According to MobiHealth News, by August 2012 there will be more than 13,000 iPhone health apps available for consumers. And that’s just for apps on the iPhone market.

The numbers are staggering and competition is fierce.   How then do you stand out in this competitive environment?   One of the best ways is to make sure your customers can find you.

From your customer’s point of view ask yourself,  ”What information would they be searching for if they needed our product?”   Now, use your answer to do a web search.  If your business doesn’t end up in the top five,  you’re already behind the marketing curve.  Search engine optimization (SEO) must be one of your core competencies to succeed in promoting your mHealth product.  Here are some or the best ways to improve your search marketing effectiveness gathered from a recent B2B online post:

  1. Employ link building
    A recent BtoB survey found that only 42 percent of marketers concern themselves with gaining inbound links, a key to strong Google rankings. Make a more aggressive inbound link-building effort to gain a competitive advantage over slower-to-adopt companies.
  2. Focus on content
    Content creation increasingly is seen as most successful in support of search engine optimization (SEO), beating out keywords and phrases. Focus on compelling images, videos, webinars and blogs to rank higher in search results.
  3. Get socially active
    With universal search now commonly viewed at the top of search engine results pages, social media marketing has become a potent supporter of search optimization.
  4. Get mobility
    With more mobile devices in use than PCs, target audiences are searching while on the go. But fewer than one-quarter of marketers have optimized their landing pages for mobile. Take the lead to extend accessibility and awareness.
  5. Think local – if that’s your market
    For companies with far-flung local presences, be sure to add local business addresses and local citations to location-specific landing pages to drive these to the top of geolocation search results.

Practice these five points and you will start to see progress in your SEO.  And please keep reading this blog for insights on how to promote your mHealth brand.  

 

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